Wednesday, December 26, 2007
Risque Marketing?

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Kane Marie has always marketed women for their jewelry, art and gifts.  For the 2007 holiday season, I wanted to think outside the box.  I wanted to do something extra special for the men during this holiday season. So I started to put my mind to work.  What do men like?  Cigars, Yes.  Drinks, Yes.  Good atmosphere, Yes.  Good Deals on Merchandise, Yes.  Then I thought, how could I have this party without some pretty ladies modeling jewelry.  WOW!  I thought I could throw the most amazing party that the men of Hampton Roads haven’t experienced.  So my staff and I began to organize an amazing event.  My graphics guy came up with an amazing invitation.  It was an image of a sherlock holmes looking guy holding a ring.  I thought it was classy and sophisticated.  We sent a couple of these invites out, and received very little response.  So I thought we needed to spice up the invitation a bit.  I told him to find me images of lovely ladies that would attract men’s attention.  So we did and WOW.

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