To broaden the brand's presence in the marketplace, Beaudry launched the Beautique Collection in the Spring of 2004. The Beautique Collection retails from $2,500 to $25,000. Based on simpler versions of Signature Collection Beaudry designs, as well as new designs, the new Beautique Collection features bridal jewelry. Platinum and hand-crafted, the pieces feature the same hallmark Beaudry production techniques and design values but are created in a way that allows for a lower price point than the company's traditional offerings. The goal of this collection is to attract an entirely new category who was previously unable to attain a Beaudry product.